Recorded live at IT Nation, MJ Shoer (Chief Community Officer, GTIA) breaks down how the newly branded Global Technology Industry Association is delivering practical wins for MSPs. We cover the GTIA ISAO (built with ConnectWise) for actionable threat intelligence, the cybersecurity Trust Mark that validates your internal controls against your chosen framework, and how GTIA’s unbiased research can be co-branded for QBRs to boost credibility and close rates. MJ also unpacks workforce strategy with “NowGen”—supporting both youth and mid-career changers—plus global mentorship, learning libraries, and why ConnectWise-sponsored memberships are a fast on-ramp. We close with GTIA’s growing foundation work and MJ’s personal take on discipline, recovery, and building routines after injury. If you run an MSP and want immediate ROI from a trade association, this one’s loaded with specifics you can apply this quarter.

🌟 Top 3 Highlights:

Clear, fast ROI: GTIA ISAO access, co-brandable research, and ConnectWise-sponsored memberships for partners.

Security you can show: the GTIA Cybersecurity Trust Mark validates your practices against your chosen framework.

Talent + growth: NowGen pathways, global mentorship, and a learning library spanning soft skills to leadership.