Podcast Overview
🌟 Episode Summary:
What’s the real difference between PR and marketing—and why does it matter for your business? In this episode, Joey Pinz sits down with Lauren Kwedar Cockerell, founder of Kwedar & Co., to explore how thoughtful communication builds trust, reputation, and long-term success.
Lauren shares her journey of being laid off at eight months pregnant and transforming that setback into the launch of her own strategic communications firm. She opens up about the challenges of evolving from a technician into a business leader, and how she built a people-first culture where boundaries protect both her team and clients.
From crisis management to book launches, Lauren reveals why PR is less about clicks and more about credibility, reputation, and relationships. She also dives into how AI is reshaping PR—both as a tool and as a disruptor for newsrooms.
🚀 Top Highlights:
PR vs Marketing: Why they’re different and how they work together
The power of boundaries in leadership and client relationships
How to transform personal adversity into entrepreneurial growth
🔖 Hashtags
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Join us for enlightening discussions that spark growth and exploration.
Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
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🎵 Music by Tom Izzo: @wahlsinger https://tomizzomusic.com
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Discipline. How does it play a role in your life? How does it drive your decisions? Do you have too much or too little? Every profession, hobby, or passion requires a level of discipline. I have used it in weight loss (+130 lbs.), family death, and found a +25 year business. Am I an expert? Absolutely not! Please join me, as I speak to interesting people and find out how discipline affects their career, life, goals, and decisions. Join me as I talk to interesting people in: #Health, #Fitness & #Wellness: #Business, #Technology & #Science: #Art & #Culture: Website: joeypinz.com All social media @TheJoeyPinz Do you wish to Sponsor? Get the prospectus here: www.joeypinz.com/sponsor