Podcast Overview
🌟 Episode Summary:
🥄 From peach jam and artisan mustard to building one of the most partner-centric MSP programs in tech—Cassie Jeppson brings flavor, passion, and discipline to everything she does. In this episode, Joey Pinz sits down with Lenovo’s North America MSP lead to unpack how her rural roots influence her relationship-driven approach to the channel.
Cassie shares how Lenovo developed its MSP Boost incentive program, the importance of listening over assuming, and why flexible engagement models are key to MSP success. They discuss cybersecurity, staffing challenges, and how vendors can truly show up for partners. Plus, a conversation on pigs, fruit-loving farm animals, and discipline as a daily practice.
🚀 Top Highlights:
👩🌾 Why yellow mustard is controversial
🧑💻 What makes Lenovo different for MSPs
🔐 The company’s surprising cybersecurity pedigree
📈 How Lenovo supports organic MSP growth
🧠 And why discipline starts with knowing your “why”
🔖 Hashtags
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Join us for enlightening discussions that spark growth and exploration.
Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
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🎵 Music by Tom Izzo: @wahlsinger https://tomizzomusic.com
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Discipline. How does it play a role in your life? How does it drive your decisions? Do you have too much or too little? Every profession, hobby, or passion requires a level of discipline. I have used it in weight loss (+130 lbs.), family death, and found a +25 year business. Am I an expert? Absolutely not! Please join me, as I speak to interesting people and find out how discipline affects their career, life, goals, and decisions. Join me as I talk to interesting people in: #Health, #Fitness & #Wellness: #Business, #Technology & #Science: #Art & #Culture: Website: joeypinz.com All social media @TheJoeyPinz Do you wish to Sponsor? Get the prospectus here: www.joeypinz.com/sponsor
Links:
https://www.linkedin.com/in/cassandra-jeppson/
cjeppson@lenovo.com
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